THE BRIEF
This project was the result of a collaboration with Underpinned, the creative platform for freelancers. My client was their 12k Instagram followers! The brief that they gave me was to create a calming unisex skincare brand aimed at a youthful audience.
MY APPROACH
Nature is known to have a calming influence so I used a landscape image as a primary visual element for the brand. The teal colour palette is believed to be gender-neutral and non divisive, delivering impact but remaining calming.
THE RESULT
I created a strong base for the brand with a wide range of packaging and social media assets. The colour palette and brand imagery can easily be developed across a website, video content and other channels.
logo design + packaging design + social media design
logo design + packaging design + social media design
